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Profiles

NLK Strategies

NLK Strategies Inc. is a Canadian communications consulting firm based in North Vancouver, British Columbia.

History

Nicola Lambrechts founded NLK Strategies in 2018.[1]

COVID-19

Lambrechts and NLK Strategies worked "behind the scenes as the COVID-19 pandemic became headline news."[1:1] NLK was initially hired by the British Columbia Ministry of Health in February 2020 on a $8,000 no-bid contract to assist provincial health officer Dr. Bonnie Henry with media relations, issues management, strategy, writing and messaging related to the declared COVID-19 pandemic.[2] The contract was later extended through March 2021 at a maximum of $149,900.[3]

Personnel

Name Position Notes
Nicola Lambrechts Founder and President[4] Best Buy, Special Olympics British Columbia, Labrador Communications, NATIONAL Public Relations, Longview Communications[5]
Katya Irwin Associate Vancouver Sun, Sterling News Service, Netimperative, Southern Cross Magazine, TNT Magazine, New Weekly Magazine (NW), City of Coquitlam, Word Count Consulting, City of Penticton, City of Port Coquitlam, International Association of Business Communicators British Columbia (IABC/BC)[6][7]

  1. Communications Part 1: Crafting Your Message in Trying Times Webinar. (2020, July 15). Canadian Investor Relations Institute. http://archive.today/2024.06.14-233531/https://ciri.imiscloud.com/Public/Events/Event_Display.aspx?EventKey=281d4b65-c886-4cf1-a318-2488508a0a43&iSearchResult=true&WebsiteKey=9d8d18ca-8642-40fc-b0bc-600ae358f0e8 ↩︎ ↩︎

  2. Response Package HTH-2020-04186. Government of British Columbia. Retrieved June 14, 2024, from https://web.archive.org/web/20240614234406/http://docs.openinfo.gov.bc.ca/Response_Package_HTH-2020-04186.pdf ↩︎

  3. Mackin, B. (2020, October 22). Exclusive: NDP government hired a spin doctor for Dr. Bonnie Henry. TheBreaker. http://archive.today/2024.06.14-233540/https://thebreaker.news/business/bonnie-henry-spin-doctor/ ↩︎

  4. Who We Are. NLK Strategies. Retrieved August 12, 2020, from http://archive.today/2020.08.12-143730/https://nlkstrategies.ca/who-we-are/ ↩︎

  5. Nicola Lambrechts. LinkedIn. Retrieved April 7, 2021, from http://archive.today/2021.04.07-040610/https://www.linkedin.com/in/nicola-lambrechts/ ↩︎

  6. Katya Irwin. LinkedIn. Retrieved March 11, 2024, from https://www.linkedin.com/in/katya-irwin-b53aa141/ ↩︎

  7. Experience | Katya Irwin. LinkedIn. Retrieved March 11, 2024, from https://www.linkedin.com/in/katya-irwin-b53aa141/details/experience/ ↩︎