Global Alliance for Responsible Media
The Global Alliance for Responsible Media (GARM) is an initiative of the World Federation of Advertisers (WFA). It was launched "to address the challenge of harmful content on digital media platforms and its monetization via advertising."[1]
History
GARM was launched in June 2019.[2] In November 2019, it joined the World Economic Forum's Platform for Shaping the Future of Media, Entertainment and Sport as a flagship project.[3]
On May 5, 2023, United States House Judiciary Committee chairman Jim Jordan subpoenaed documents and communications from officials at GARM and WFA "related to their coordinated efforts to demonetize and censor disfavored speech online."[4]
Members
Members of GARM include:[2:1][5]
- AB InBev
- Abbott Laboratories
- Adidas Group
- Advertisers Association of Nigeria (ADVAN)
- American Association of Advertising Agencies (4A's)
- American Express
- ANFO
- Association of Advertisers in Ireland (AAi)
- Association of National Advertisers (ANA)
- Association of New Zealand Advertisers (ANZA)
- Australian Association of National Advertisers (AANA)
- Barometer
- Bayer
- Beiendorf
- BP
- Brand Safety Institute (BSI)
- Carhartt
- Centene
- Chanel
- Channel Factory
- Coalition for Better Ads
- Coca-Cola Company
- Colgate-Palmolive
- CVS Health
- Danone
- Dell Technologies
- Dentsu
- Diageo
- DoubleVerify
- Effie Worldwide
- Electronic Arts (EA)
- European Association of Communications Agencies (EACA)
- European Group of Television Advertising (EGTA)
- FrieslandCampina
- General Mills
- General Motors (GM)
- GlaxoSmithKline
- Global CMO Growth Council
- Goldman Sachs
- GroupM
- GumGum
- Haleon
- Havas Media
- Hellenic Advertisers Association
- Hershey Company
- Hewlett-Packard (HP)
- Hive Moderation
- IAB Tech Lab
- Incorporated Society of British Advertisers (ISBA)
- Indian Society of Advertisers (ISA)
- Ingka Group
- Integral Ad Science (IAS)
- Interactive Advertising Bureau (IAB)
- Interpublic Group (IPG)
- J.M. Smucker Company
- Johnson & Johnson
- Kellanova
- Kenvue
- Kimberly-Clark
- Kraft Heinz
- L'Oréal Group
- LVMH
- Malaysian Advertisers Association (MAA)
- Marketing Finland
- Mars, Incorporated
- Mastercard
- McDonald's
- Media Rating Council (MRC)
- Merck
- Meta Platforms
- Microsoft
- Mobile Marketing Association
- Mondelēz International
- NBCUniversal
- Nestlé
- Nike
- Omnicom Media Group
- Organisation Werbungtreibende im Markenverband (OWM)
- Peer39
- PepsiCo
- Perfetti VanMelle
- Pernod Ricard
- Pixability
- Procter & Gamble
- Publicis Media
- Reckitt
- Red Bull
- Reklamverenler Derneği
- Renault Group
- Roblox
- RTB House
- Sanofi
- Scotiabank
- Shell
- Snap
- Sony
- Sounder
- Spotify
- Suntory
- Sveriges Annonsörer
- SXM Media
- Teads
- TikTok
- Trustworthy Accountability Group (TAG)
- TRUSTX
- Twitch
- UM Worldwide
- Unilever
- Union des Marques
- Unitary
- Unruly
- Utenti Pubblicità Associati (UPA)
- Verizon
- Verizon Media
- Vodafone
- Volvo
- Walmart
- Walt Disney Company
- World Federation of Advertisers (WFA)
- YouTube
- Zefr
GARM also engages with non-governmental organizations including:
- Amnesty International
- Anti-Defamation League (ADL)
- Consumers International
- Journalism Trust Institute
- UNICEF
External links
Further reading
- July 10, 2024: "GARM's Harm: How the world's biggest brands seek to control online speech" published by the United States House Committee on the Judiciary
About GARM. World Federation of Advertisers. Retrieved May 13, 2023, from http://archive.today/2023.05.13-003716/https://wfanet.org/leadership/garm/about-garm ↩︎
Global Alliance for Responsible Media launches to address digital safety. (2019, June 18). World Federation of Advertisers. http://archive.today/2020.07.07-063655/https://wfanet.org/knowledge/item/2019/06/18/Global-Alliance-for-Responsible-Media-launches-to-address-digital-safety ↩︎ ↩︎
The Global Alliance is creating a safe media ecosystem. (2019, November 26). World Economic Forum. http://archive.today/2024.03.26-202342/https://www.weforum.org/impact/media-alliance-scales-up/ ↩︎
Chairman Jordan Subpoenas GARM and WFA for Documents and Communications. (2023, May 5). House Judiciary Committee. http://archive.today/2024.03.26-231622/https://judiciary.house.gov/media/press-releases/chairman-jordan-subpoenas-garm-and-wfa-documents-and-communications ↩︎
Members & Governance. World Federation of Advertisers. Retrieved December 2, 2023, from https://web.archive.org/web/20231202141727/https://wfanet.org/leadership/garm/members-governance ↩︎