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Profiles

Burson-Marsteller

Burson-Marsteller (B-M) was an American multinational public relations firm based in New York City.

Organization

B-M was a client of Capalino.[1]

Team

Name Position Notes
Mark Penn Worldwide CEO[2] Stagwell, Microsoft, PSB Insights, Bill Clinton, Hillary Clinton, Harvard College, George Washington University Graduate School of Political Management, CSIS Commission on Countering Violent Extremism (CVE), No Labels, The Harris Poll[3][4]
Vlad Cartwright Executive Vice President (2002-2009)[5] Healthcare Leadership Council, UnitedHealth Group, Powell Goldstein, Direct Impact, 720 Strategies

Clients

Clients of B-M include:[6][7][8]

  • American International Group (AIG)
  • Apple
  • AstraZeneca
  • Babcock & Wilcox
  • Blackwater
  • BP
  • The Coca-Cola Company
  • Facebook
  • GlaxoSmithKline
  • Government of Indonesia
  • Government of Nigeria
  • Government of Saudi Arabia
  • Government of the United Kingdom
  • Great British Nuclear
  • Microsoft
  • Monsanto
  • Nicolae Ceaușescu
  • Philip Morris International
  • Unilever
  • Union Carbide

Many other clients are listed on B-M's page on SourceWatch.

  1. Clients. Capalino. Retrieved December 9, 2023, from https://web.archive.org/web/20231209011424/https://www.capalino.com/clients/ ↩︎

  2. About. Mark Penn. Retrieved September 19, 2018, from http://archive.today/2018.09.19-223237/http://markpenn.com/about/ ↩︎

  3. Business & Leadership. Mark Penn. Retrieved May 22, 2023, from http://archive.today/2023.05.22-042559/https://markpenn.com/business-leadership/ ↩︎

  4. About us. Harvard CAPS / Harris Poll. Retrieved November 16, 2023, from http://archive.today/2023.11.16-231542/https://harvardharrispoll.com/about-us/ ↩︎

  5. Vlad Cartwright. LinkedIn. Retrieved November 25, 2023, from https://www.linkedin.com/in/vladcartwright/ ↩︎

  6. “The Rachel Maddow Show” for Monday, March 9, 2009. (2009, March 10). NBC News. http://archive.today/2023.11.16-223457/https://www.nbcnews.com/id/wbna29618726 ↩︎

  7. Adams, G. (2013, January 12). Why did the RSPCA shoot dead more than 40 sheep in a grisly dockside massacre? Mail investigates horrific slaughter of animals unloaded from French lorry. Daily Mail Online. http://archive.today/2013.07.07-003445/http://www.dailymail.co.uk/news/article-2261129/Why-did-RSPCA-shoot-dead-40-sheep-grisly-dockside-massacre.html markdown ↩︎

  8. Halliday, J. (2011, May 12). Burson-Marsteller: PR firm at centre of Facebook row. The Guardian. http://archive.today/2023.11.16-223017/https://www.theguardian.com/media/2011/may/12/burson-masteller-pr-firm-facebook-row ↩︎